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"Our Coding & Robotics Kit is the best product in the world for learning coding, where we combine digital programming with physical outputs, and bringing endless progression possibilities with our online content.”

Erik Bergelin
CEO

PREVIOUS PRESS RELEASES

Strawbees grows strong in retail in the Nordics, their home market, by signing several major retail chains.

Strawbees are joining a Swedish delegation to Japan, including HM King Carl XVI Gustaf and HM Queen Silvia to celebrate 150 years of business relations between Sweden and Japan

NEWS & PRESS RELEASES

June 2018

April 2018

Strawbees grows strong in retail in the Nordics, their home market, by signing several major retail chains.

Strawbees, who delivers educational toys and learning materials for home and for schools, grows stronger in their home market in 2018 by signing some of the major store chains in the Nordics. Toys r Us, Panduro, Clas Ohlson, Akademibokhandeln, Åhlens and Designtorget will all be carrying the new product range, focusing on informal learning, creativity and coding & robotics.

”We are delighted that our push to make more high end creative learning toys available is paying off. From 2018 we have applied a lot of our educational content in our retail products encouraging informal learning. ” says Strawbees CEO Erik Bergelin

The classical Strawbees range with Maker Kit, Inventor Kit and Crazy Scientist Kit has this year been expanded with the Imagination Kit, Creature Creator Kit and Coding & Robotics Kit, and will further be expanded with the Hovercraft Kit in Q4 2018.

”Our best selling items in retail this fall will be the Imagination Kit and the Coding & Robotics Kit, which further strengthens our belief of bringing open ended creative kits, combined with electronics to the market. Our Coding & Robotics Kit is the best product in the world for learning coding, where we combine digital programming with physical outputs, and bringing endless progression possibilities with our online content.” continues Erik Bergelin

During 2018, Strawbees will put an even stronger focus on developing retail products based on the educational content included in their learning platform. They will also create a range of products in the lower price range, enabling sales in the mass market segment to retail giants such as Walmart, Target, Carrefour, and Tesco.

”Making applications of our educational content in a retail setting is not only a way of making our retail offering stronger, but it is also a way of entering educational markets by introducing project based educational products. The mass market range is a request from several US and European mass market retailers, and we are excited about developing those products.”  continues Erik Bergelin.

Strawbees will during 2018 and 2019 ensure that the success on their home market is replicated on other prioritized markets around the world.

13th June 2018

January 2018

Strawbees sign a project for 30000 schools in Thailand [in Swedish]

Erik Bergelin 

tel: +46 768 710 747     

erik.bergelin@strawbees.com

  • Strawbees, the Swedish creative toy startup were invited to create installations in four themed rooms at the Nobel Prize afterparty. Strawbees, being a creative toy for future innovators, was also a perfect giveaway for the 2500 attendees.

  • Strawbees and Creatubbles launches strategic community partnership

  • Strawbees raises funds that value the company to 4.6 Million USD, and signs major US retailer.

  • Strawbees will be one of the new attractions at Universeum this summer, who are opening their new major exhibition; ‘The Rainforest’. At the Strawbees exhibition ‘The Zoo’, kids and parents can try building their own creatures, and get an understanding of animals’ anatomy.

  • We are happy to announce that Forbes named Strawbees “Toys to Watch in 2016”, with the likes of LEGO and Plus-Plus.

  • Strawbees and Designtorget have agreed to sell Strawbees’ new smart toys at Designtorgets stores in Sweden and Norway, starting in December 2015. The agreement is the start of an international expansion of the brand.

Other News